In these weeks, I am going to introduce the origins, products, and marketing strategies of famous brands like NIKE, ADIDAS, Under Armour etc. These brands can be seen everywhere in the world. They are known for selling fashion and comfortable sportswear. To every sportsman, these brands' products are first to take into consideration when buying new sports shoes or accessories.

Nike

    

     Nike is an American corporation that is engaged in the design, development, manufacturing and sales of footwear, sports equipment and accessories. It is the biggest sportswear company in the world that no other brands can defeat it.    

     The name “Nike” came from a Greek goddess of victory and its logo was designed by a college student who is only being paid for 35$. When it comes to Nike, everyone must have heard of its slogan, “JUST DO IT”. This slogan was inspired in 1988 from a murder's last words. I was very surprised to find that.  At first, Nike wasn't satisfied with this slogan, however the “JUST DO IT” campaign allowed Nike to further increase their profits. From then on, the slogan has well represented Nike's spirit.