The Great Success of Adidas

    The founder of Adidas, Adolf Dassler, was not only a person who makes shoes but also a sportsman. He knew what an athlete needs and with his great skills on making shoes, he made a lot of fantastic equipment that are related to sports. Because of his effort, Adidas have kept on making progress and now become a competitive sportswear company in the world.

    

    There is also an interesting story that the founder of Puma was actually Adolf Dassler’s old brother. They used to design shoes together before, but they decided to split up and create their own brands. Adidas and Puma have been great competitors for a long time, but apparently Adidas is the winner at present.

    Adidas’s equipment is very popular in every kinds of sports, especially in soccer. Because Adidas is a Europe brand and as everyone knows lot that the people in Europe enjoys soccer a lot, Adidas made a lot sponsors on the soccer games and players.

    The success of Adidas hasn’t stopped yet. They are still moving on and trying their best to make new achievements.

The slogan of Adidas

Adidas

  

  Adidas is a German corporation that designs and manufactures shoes and sportswear. It is the largest sportswear company in Europe and the second biggest in the world. 

  

   Adidas was registered on August 18, 1949 by Adolf Dassler. The name “Adidas" was inspired from the founder's name by mixing the front letters of his name. But there is also urban myth that says Adidas is the abbreviation of "All Day I Dream About Sports." The three bars of the Adidas logo represent a mountain which indicates the aims and goals lying ahead. 

  At first, the three striped symbol was only put on shoes  However, when the brand becomes more popular, it came up with the Trefoil logo, which is now used as Adidas Originals’s logo.  Then the latest one we know see on the streets is the logo with three bars. Nowadays, these logos are very familiar with people that anyone can obviously recognize it once seeing.

The Trefoil Logo

Products

Air Max

The Nike Air Max stand as Nike’s ultimate achievement, one of the most successful cases of form dictating function in sneaker history. It was first released in 1987 and worn by superstars such as Eminem, Charles Barkley, and LeBron James. The Nike Air Max shoe uses a large air cushioning unit at the heel which is visible from the side of the midsole in most models. That makes it so special from other kinds of shoes.

Air Force

The name is a reference to Air Force One, the plane that carries the President of the United States. There are three different styles, low, mid and high. The Air Force 1 was produced in 1982 and discontinued the following year. But it was re-released in 1986 and kept making new progresses from then on. Although the shoes came in many different colors, the most common Air Force 1s sold are solid white, solid black the second.

Air Jordan

Air Jordan is a brand of basketball footwear and athletic clothing produced by Nike. The original Air Jordan 1 sneaker was produced for Michael Jordan, the basketball god, in 1984. Although the Air Force 1 lacked technology, but the colors and cultural significance paved the way for colorful basketball shoes. Each generation of Air Jordan is very fascinating, however the price is too high for many people to afford.