2016年10月20日 星期四

Adidas

  
  Adidas is a German corporation that designs and manufactures shoes and sportswear. It is the largest sportswear company in Europe and the second biggest in the world. 

  

   Adidas was registered on August 18, 1949 by Adolf Dassler. The name “Adidas" was inspired from the founder's name by mixing the front letters of his name. But there is also urban myth that says Adidas is the abbreviation of "All Day I Dream About Sports." The three bars of the Adidas logo represent a mountain which indicates the aims and goals lying ahead. 

  At first, the three striped symbol was only put on shoes  However, when the brand becomes more popular, it came up with the Trefoil logo, which is now used as Adidas Originals’s logo.  Then the latest one we know see on the streets is the logo with three bars. Nowadays, these logos are very familiar with people that anyone can obviously recognize it once seeing.

The Trefoil Logo



3 則留言:

  1. The story behind the logo and name is quite interesting!!!
    Thanks for your introduction!
    By 陳允恩

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  2. I love Adidas, but I don't know there's such story behind this brand.

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