Key to success

The key of UA’s success is that they aim on young customers, usually aging between 12 to 25 years old. Their comfortable and technical products have appealed a lot of teenagers, which set off a wave in America. Instead of making special products for professional athletes, they put more effort on developing comfortable sportswear for people who play sports for fun. It isn’t a coincidence that UA become so popular in America. Because the sports market in America is the most perfect and customers’ needs on special sportswear increase gradually, more and more people turn to buy UA products. In contrast to Adidas, Adidas mostly sell products for leisure, which can no longer satisfy the requirement of sportsmen.

Under Armour surpassed Adidas become the second

The famous endorser- Stephen Curry

The NBA player Stephen Curry is now the most famous endorser of UA. He signed up a contract with UA, and UA made a lot of profits by selling his shoes. Curry 3 has just been released on the market a few days ago. I have Curry shoes too. Mine is Curry 2.5, which it was limited in Taiwan. Not only the appearance is great, but it also wears comfortable and functional. However, the price is little high that I think owning a pair is enough.

Curry 1.0

Curry 2.0

Curry 2.5

Curry 3.0