Under Armour
Under Armour, abbreviated as UA, is a new company built in recent years
comparing with Nike and Adidas. This new brand has attracted a lot of consumers
because its sportswear is good to wear and good-looking. Under Armour has
signed a contract with the NBA MVP Stephen Curry and made many profits by
selling Curry’s shoes. Although the products of UA are sure very good-looking
and functional, the price is not affordable for most teenagers. The price of UA
shoes is usually higher than 3500$, which always make people hesitate before
buying them.
Logo of Under Armour
Under Armour was founded at 1996 by the captain of an America college
football team. He wanted to design a sportswear that is more suitable for an
athlete, therefore he set up his own company and registered UA as his brand. This
brand is now popular all over the world. It even beat Adidas at 2014, becoming
the second biggest sports brand in America.
Under Armour defeated Adidas in 2014
The logo of UA consists of the letter “U” on top of the letter “A,” it
is now one of the most famous brands in clothing industry. The white color
represents the charm and elegance of UA while the black color represents its
courage and prestige.
New ad of Curry 3
Curry really helps them a lot.
回覆刪除UA is surely a big brand which has a role in the market though facing the competition with Nike, Adidas, etc.
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